Muscle and Strength India, a prominent retailer specializing in fitness supplements and nutritional products, has recently unveiled its new store in Secunderabad, Telangana. The inauguration ceremony was graced by Manoj Patil, a renowned bodybuilder and former Mr. India, IFBB PRO, adding prestige to the event. With this strategic move, Muscle and Strength India aims to aggressively expand its footprint in South India through the franchisee route, capitalizing on the rapidly growing market for nutritional supplements in India.
Currently, the brand operates three stores in South India, specifically in Vellore, Gulbarga, and Secunderabad. However, their ambitious plans involve strengthening their market presence further by adding ten additional stores within the next year. This expansion strategy demonstrates their commitment to meeting the increasing demand for fitness products and catering to the health-conscious population in the region.
With a total of 25 stores across various cities, Muscle and Strength India offers the widest range of fitness supplements and nutrition products, encompassing over 1000 items from more than 42 renowned brands. These products cater to athletic performance, fitness enthusiasts, and overall wellness. As part of its expansion strategy, Muscle and Strength India will also establish partnerships with various gyms nationwide while introducing new product offerings in the near future.
Praveen Chirania, the Founder of Muscle and Strength India, emphasized the company’s commitment to expanding its network and penetrating the Indian market extensively. He expressed delight in entering the Telangana market and reiterated the brand’s plans to venture into newer cities across South India in the coming months. Chirania highlighted the significance of offering genuine and cost-effective supplements, which has earned the trust of consumers. He further noted the growing demand for such products in tier II and tier III cities, where accessibility to authentic and reasonably priced supplements remains a challenge.
Srikanth Biradar and Vinay Balne, owners of retail stores, expressed their contentment in forming a partnership with Muscle and Strength India. They recognized the company’s impressive expansion and acknowledged its reputation as one of the fastest-growing retail chains in the health supplement market. The store owners emphasized the brand’s commitment to authenticity and praised its extensive range of genuine products, catering to a diverse customer base, including fitness enthusiasts, gym-goers, sports lovers, and health-conscious individuals.
Established in 2018 by Praveen Chirania, Muscle and Strength India has become a leading brand in the supplements space, endorsed by celebrities and athletes such as Mika Singh, Shreyas Talpade, and Tarun Gill, among others. The company offers a comprehensive range of high-quality fitness supplements and nutritional products, including proteins, vitamins, minerals, and herbal supplements, sourced from international fitness brands, all under one roof.
Driven by a commitment to deliver world-class fitness supplements and nutritional products, Muscle and Strength India is carving a niche as one of India’s top health supplement brands, meeting the demands of the modern customer with authentic, high-quality products. The company envisions further expansion and the introduction of new product variants, targeting diverse health and wellness categories and segments.