FIJI Water, sourced from the natural springs of the Fiji Islands, is intensifying its dedication to environmental sustainability by transitioning its best-selling 500 mL and 330 mL bottles to 100% recycled plastic (rPET) in the Canadian markets, starting Winter 2023. This move signifies a significant step in reducing plastic waste, replacing nearly 70% of FIJI Water’s global bottle volume with recycled material. The company is committed to completing the transition of its entire bottle portfolio to rPET by 2025.
“In our transition to recycled plastic, we aim to make a truly meaningful and lasting impact,” stated Wai Mei Lee, Vice President of International, FIJI Water. “In using recycled plastic, we give new life to existing materials while maintaining the same great taste, look, and quality that consumers expect from FIJI Water.”
As FIJI Water sets its sights on the future, it embraces ambitious goals to contribute to the preservation of the planet and remains dedicated to making a positive impact. Beyond the introduction of 100% rPET bottles (bottle only), the brand has allocated approximately $2.97 million CAD towards energy efficiency initiatives on the Fijian islands. This investment encompasses the implementation of microturbine energy generation and the adoption of low-sulphur fuel standards for shipping, effectively reducing sulphur oxide emissions.
Within Fiji itself, the FIJI Water Foundation places a strong emphasis on sustainability and the conservation of the islands. The foundation is dedicated to enhancing the well-being of native Fijians by undertaking initiatives such as facilitating access to clean water, healthcare services, and offering grants to local schools and organizations. Since 2007, the FIJI Water Foundation has been a vital contributor to extensive reforestation and conservation projects aimed at safeguarding the Sovi Basin. This basin represents Fiji’s crucial forest ecosystem and is the largest remaining lowland rainforest. These efforts are carried out in collaboration with Conservation International.
FIJI Water operates under The Wonderful Company, which holds a broad dedication to sustainability. As of now, The Wonderful Company, alongside co-owners Stewart and Lynda Resnick, has invested over $1.72 billion CAD in environmental sustainability initiatives to combat climate change. This substantial commitment includes a record-breaking donation of $990 million CAD to Caltech for sustainability research and an additional $66 million CAD to Technion-Israel Institute of Technology for research in the realm of sustainability. A segment of this research will specifically address decomposable plastics while addressing challenges related to water, energy, food, and waste in a world grappling with rapid climate change. Furthermore, The Wonderful Company has actively joined RE100, a global initiative comprised of major corporations committed to utilizing 100% renewable energy.