E-commerce order quantities surged by around 37% during the 2023 festive season sale in comparison to the previous year, as per the analysis conducted by the SaaS platform Unicommerce.
The SaaS platform provided by the company facilitates comprehensive management of e-commerce operations for marketplaces, brands, sellers, and logistics service providers.
An analysis of orders processed through Unicommerce’s platform reveals that, in addition to the substantial growth in order volumes, the Gross Merchandise Value (GMV) also witnessed an increase of 22% during the same festive period.
The prosperity of the festive season sale can partially be credited to enticing discounts on online marketplaces and robust advertising campaigns. These factors have contributed to an impressive year-on-year (YoY) growth of 39% in order volumes for marketplaces. Conversely, brand websites have also seen a robust increase, reporting a 23% growth in e-commerce order volumes.
There was an inverse trend in the Gross Merchandise Value (GMV), with brand websites showing a 29% year-on-year (YoY) growth, while marketplaces reported a 21% YoY GMV growth.
Based on the analysis, the fashion and accessories segment, along with beauty and personal care, emerged as the two predominant categories in terms of order volumes. These segments exhibited consistent growth in both volume and Gross Merchandise Value (GMV) during the festive month.
FMCG and home decor categories have asserted themselves as formidable players in the ecommerce arena.
According to the orders processed through Unicommerce’s platforms, Rajasthan and Uttarakhand secured the top two positions in terms of growth in order volumes, with Haryana in the third position, Uttar Pradesh in the fourth, and Meghalaya in the fifth spot.
Moreover, there was an uptick in prepaid orders this year, witnessing a surge of over 45% compared to the previous year. In contrast, Cash-on-Delivery (COD) orders experienced a 20% growth during the same period.
“The festive season determines the growing scale of ecommerce in India. As industry sectors continue to embrace the country’s ecommerce ecosystem, shoppers from across India’s length and breadth are willingly opting for online shopping. We ensure that our technology is easily accessible and deployable for sellers considering the fundamental complexities of the Indian market,” said Kapil Makhija, CEO Unicommerce.