Farmley, the renowned retail giant, has recently unveiled its newest initiative titled “Healthy Ko Rakhe Healthy.” The campaign stars none other than Rahul Dravid, the former Indian Cricket Captain and brand ambassador, passionately endorsing the prompt incorporation of unadulterated and premium dry fruits and nuts into our diets, aiming to foster a healthier lifestyle.
In the digital film, Rahul Dravid is seen engaging in a lighthearted moment, playfully tossing a cricket ball to a child, which serves as a powerful metaphor for the stages of dry fruit adulteration. The film illustrates the journey of these dry fruits, from being soaked in water to undergoing deceptive practices such as adding weight, artificial coloring, and polishing, all of which represent the numerous challenges faced by consumers seeking genuine products.
However, just as the child is about to receive the compromised ball, Rahul Dravid intervenes at the eleventh hour, preventing the child from accepting it. This act of intervention serves as a profound reminder of the utmost importance of authenticity. Through this touching scene, the film emphasizes the need for consumers to remain vigilant and informed, ensuring that they only choose pure and unadulterated products.
In the video’s closing moments, Rahul Dravid lends his endorsement to Farmley, praising their unwavering dedication to providing customers with the utmost quality products directly, without intermediaries. Farmley places paramount importance on customer satisfaction, going the extra mile to enforce rigorous quality control measures that guarantee their dry fruits adhere to the highest benchmarks of authenticity and purity.
Akash Sharma, Founder and CEO, Farmley, said, “At Farmley, we prioritize the well-being and satisfaction of our customers before anything. From sourcing the finest quality dry fruits to implementing stringent quality control measures, we are dedicated to delivering products that meet the highest standards of authenticity and purity. We are proud to have Rahul Dravid as the face of our ‘Healthy Ko Rakhe Healthy’ campaign empowering consumers to make informed choices. This campaign is a testament to our dedication towards delivering unadulterated dry fruits and safeguarding our customers’ health and well-being.”
Farmley takes pride in its vast selection of 100+ products, catering to various needs, from everyday dry-fruit essentials to enticing trail mixes and wholesome snacking choices. Additionally, Farmley goes beyond the ordinary by introducing innovative items like their delectable dessert range crafted from dry fruits and pasta made from makhanas. Rigorous quality checks and careful selection processes guarantee that customers receive nothing but the freshest and highest-quality products.
What sets Farmley apart is its commitment to promoting fair trade practices and supporting local communities. By establishing direct relationships with more than 5000 trusted farmers and producers, the brand eliminates middlemen from the supply chain, ensuring that the hardworking individuals behind the products receive fair compensation for their efforts. This approach not only benefits the farmers but also reinforces the brand’s dedication to sustainability and ethical business practices.