Farmers Fresh Zone (Farmers FZ), a startup headquartered in Kochi, was chosen as one of the twelve agri-food startups from around the globe by the United Nations’ Food and Agriculture Organization.
In a historic event, the United Nations hosted the inaugural SDG Agrifood Accelerator Programme, where Farmer’s Fresh Zone distinguished itself through its innovative framework and adaptable practices that can be implemented anywhere in the world.
Among the panel discussions held during the event, Farmers Fresh Zone was among the trio of startups selected to participate. While six startups were invited to showcase their distinctive Sustainable Development Goals (SDGs), a total of twelve were chosen to be part of the program.
Sharing more details, Pradeep P S, Chief Executive Officer, AgriTech D2C & FAAS (Farm to fork as SaaS), said, “India is the second largest country in agriculture production and we, at Farmers Fresh Zone, are super proud to represent as the only one from India at a global forum. The event was at Rome, Italy aiming to attain the UN sustainable development goals. Being recognized as a leader of sustainability in the agriculture sector is no mere feat. I am extremely elated that our sincere thoughts and efforts to bring down carbon emissions have garnered attention. We presented our model before an august audience in the event. Participation at UN function in Rome also opened roads to network with global names in this sector.”
Through this initiative, Farmers FZ will be granted funds and resources to implement essential adaptations tailored to each market, thereby facilitating an expansion of their outreach and the globalization of their business. The accelerator’s assistance encompasses financial preparedness, innovation capabilities, and market expansion. The primary aim of the program is to support agrifood startups in their growth endeavors while aligning with the United Nations’ Sustainable Development Goals. The business model of Farmers Fresh Zone significantly contributes to SDG 1, SDG 2, SDG 12, and other relevant goals.
Farmers FZ embarked on its journey by bridging the divide between rural farmers and urban consumers, accomplishing this by delivering wholesome, premium-quality, and safe-to-consume vegetables directly from the fields to the dining table within a single day. Drawing from six years of profound insight into the agricultural sector, the startup introduced a new vertical that facilitates seamless operations for agribusinesses and farmers’ organizations, all while quantifying their carbon footprint.
Operating under their Farming-as-a-Service (FaaS) model, the startup has garnered clients spanning India, Germany, the US, and Canada. Anchored in sustainability, the startup’s business model embodies the farm-to-fork concept, meticulously curbing food wastage and championing regional production and consumption practices.