FanCode Shop has renewed its exclusive, India-only licencing and merchandising partnership with the International Cricket Council (ICC), with the goal of curating official fan merchandise and accessories for the ICC Men’s World Cup 2024 and the upcoming Women’s T20 World Cup.
This development comes after the merchandising company concluded a successful campaign for the Indian Premiere League (IPL) where it built and managed official Mega Stores for 7 IPL teams, including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, Lucknow Super Giants and Sunrisers Hyderabad.
Expansion Strategy: Airport Outlets and Retail Chains
FanCode Shop will collaborate with specific outlets to extend the availability of its merchandise at airports across Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bangalore, enhancing its distribution network.
Continue Exploring: Coca-Cola renews global partnership with ICC, securing exclusive non-alcoholic beverage rights until 2031
The merchandise company also stated that its products will be accessible at chosen retail store chains nationwide.
Product Range: Fashionable Fan Apparel and Accessories
Fans can select from an array of fashionable casual apparel options, including vests, caps, t-shirts, polos, shorts, joggers, sweatshirts, and accessories like backpacks, tote bags, bottles, and keychains. Prices begin at INR 299, and there is a kid-focused collection as well.
“We’re delighted to continue working with the ICC to make affordable and high-quality merchandise available to Indian fans,” stated Prasana Krishnan, Co-Founder of FanCode. “Our collection has shown to be quite popular, and we’ll keep giving the fans the chicest accessories to show off their passion.”
Founded in 2020, FanCode Shop has collaborated with various sports and fitness brands. It provides official sports fan gear and merchandise from notable names including the NBA, IPL Teams, NFL, PSG, Barcelona, Juventus, FC Barcelona, WWE, SG, Nivia, and Elevar football teams.
Continue Exploring: Amul to sponsor USA and South Africa teams in ICC T20 World Cup 2024
