Fabled Pet Food has announced its entry into the dynamic Venezuelan market, marking a significant milestone in the company’s global expansion journey. Recognizing the increasing demand for high-quality pet nutrition in urban areas, Fabled has meticulously tailored its approach to meet the specific needs of Venezuelan pets and their devoted owners.
The decision to expand into Venezuela is aligned with the global trend of urban living, extending to beloved pets. With an increasing population of working pet parents seeking top-tier nutrition for their furry companions, Venezuela naturally became a strategic destination for Fabled Pet Food’s expansion.
The distribution strategy integrates both online and offline channels to efficiently engage the target audience. Approximately 15 percent of sales are generated through leading online platforms like Mercadolibre and Pedidos Ya, with the remaining 85 percent facilitated through a network of strategically positioned physical stores nationwide. Partnering with influential figures such as @punkypartners, a renowned dog influencer in Venezuela, amplifies the brand’s presence and interaction within the local pet community. Through collaborative endeavors and customized marketing campaigns, the brand endeavors to empower pet owners to make informed decisions regarding their pet’s nutrition and overall welfare.
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Prateek Raj Singh, Co-Founder, Fabled Pet Foods, said, “Creating a meaningful bond between pets and their owners through an urban lifestyle appropriate diet is not just our goal; it’s our passion. At Fabled Pet Foods, we believe in nurturing the health and happiness of every urban pet, one empty bowl at a time.”
Having established a robust presence in more than 100 retail outlets and prominent pet e-commerce platforms like Supertails in India, alongside its online availability via Amazon India, Fabled Pet Food has emerged as a symbol of excellence and ingenuity. Moving forward, Fabled Pet Food is dedicated to broadening its reach across various regions, with a particular emphasis on South Asian and South American territories. Colombia stands out as the next focal market, offering abundant prospects for expansion and influence.
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