Elangeni Hospitality recently entered into a franchise agreement with Airport Retail Enterprises UK Ltd, paving the way for the introduction of the Mexican fast-casual brand Benito at London Luton Airport.
Situated in the Departures Lounge of the airport, the 750 sq ft unit is slated to open in mid-December 2023. This upcoming restaurant marks the inaugural franchised unit for Benito’s, a brand acquired by Elangeni Hospitality in December 2022.
As stated by Michael Pearson, Chairman of Elangeni, the upcoming restaurant represents the result of extensive collaboration between the two entities.
“We have worked hard to reinvent the Benito’s brand over the last 12 months since we acquired the business. Our look and feel are now much more distinctive, in keeping with our premium fast casual positioning, and the introduction of our ‘Love Breakfast’ morning branding gives us the perfect platform for fast-paced travel hubs like LLA.,” Pearson said.
Benito’s, originally established as Benito’s Hat in 2008, is a highly regarded and long-standing Mexican brand. Acquired by Michael Pearson through Elangeni Hospitality in December 2022, the brand has undergone a transformation with a refreshed appearance, the introduction of self-service kiosks, and the addition of a branded breakfast option called ‘Love Breakfast.’