Eggoz, the leading consumer brand in India dedicated to eggs, has recently launched a nationwide online campaign to raise awareness about the current state of the egg industry. The campaign aims to emphasize the significance of choosing farm-fresh and chemical-free eggs for a healthy diet. Eggoz is actively educating its wide range of customers about the characteristics of a fresh egg, including its appearance, texture, and aroma.
For years, Eggoz has been recognized as the most trusted brand for providing one-day-old farm fresh eggs. To ensure the utmost quality and safety, Eggoz implements an extensive 11-step safety check process. All Eggoz eggs are sourced from hens fed with herbal ingredients, which enhances their freshness, nutritional value, and taste.
Through their online campaign, Eggoz is striving to spread knowledge and promote the importance of making informed choices when it comes to eggs. They aim to establish themselves as the go-to brand for consumers seeking eggs that not only meet high safety standards but also contribute to a wholesome and nourishing diet.
Abhishek Negi, Co-Founder of Eggoz, said, “We’ve heard enough and more about the nutritional and health value of eggs. But, are you consuming good eggs? Are your eggs fresh? How to tell if an egg is actually nutritious or not? Eggs in India are typically 7-10 days old from laying and by the time they reach consumers’ kitchen, their nutrition is lost. Additionally, there are usage of chemicals, anti-biotics for egg production which are harmful for long term consumption. The typical eggy smell and runny yolk are few characteristics of an egg that is no longer fresh and there would be loss of nutrition. Through this campaign, we intend to create awareness about eggs in India and guide consumers to select perfectly fresh eggs for better nutrition and healthier eggs. With our vision to build the ‘Amul of eggs’, this campaign will help us in educating consumers about the category and also help us expand our customer base.”
The special campaign of Eggoz has been released in the form of four captivating video assets. These videos are supported by static assets across various digital platforms, creating a comprehensive multimedia experience. Each video artfully showcases the superiority of Eggoz eggs in comparison to loose eggs and regular eggs commonly found in the market. The overarching objective of this campaign is to provide customers with a fresh perspective on eggs and empower them to make informed decisions by choosing the finest quality eggs available.
Eggoz operates on a tech-driven, asset-light model that integrates with local farmers, providing comprehensive assistance to ensure efficient and rapid distribution of their egg products. This approach has propelled Eggoz to become one of India’s fastest-growing and leading direct-to-consumer egg brands. The company extends holistic support to farmers, encompassing medical care, input structuring, and market connections. All eggs bearing the Eggoz brand undergo rigorous cleaning and UV-sanitization processes, reaching stores within 24 hours of being laid. With a dominant presence in North India across physical and online retail channels, Eggoz Nutrition has emerged as the foremost egg brand in the nation. Working in collaboration with Eggoz, farmers have experienced a notable income improvement of 25-30%.
Watch the inspiring campaign here: