During the current festive season sales battle, the e-commerce giants, Amazon and Flipkart, have disclosed crucial statistics, such as website traffic, and it seems that the competition is incredibly close.
Amazon recorded over 95 million customer visits on both the early access day and the first day of the Great Indian Festival 2023 sale, while Flipkart saw 91 million user visits within the initial 48 hours of the sale.
It’s crucial to emphasize that these figures do not guarantee conversion rates, and both e-commerce companies have refrained from revealing precise sales numbers or order metrics.
During the initial 48 hours of Amazon’s festive sale, over 80% of customers originated from non-metro areas. Furthermore, the e-commerce platform asserted that Prime members made purchases over 18 times the daily average within the first 24 hours of the early access sale on October 7.
Furthermore, the prominent U.S.-based e-commerce company observed that over 65% of its sellers participating in the festive season sale came from Tier II and III cities within the initial 48 hours. Additionally, they provided same-day deliveries to over a million customers nationwide.
OnePlus and Samsung continued to be the preferred smartphone brands during the initial two days of the e-commerce site’s sale. During the first 48 hours of the sale on Amazon, more than 100 OnePlus smartphones were purchased every minute.
In the meantime, Flipkart garnered over 60% of its complete order volume from Tier I, II, and III cities throughout the early access and the initial day of The Big Billion Day sale. Mobile phones, appliances, lifestyle products, beauty and general merchandise, electronics, and home items maintained their positions as the leading categories on Flipkart during the first 48 hours of the festive sale.
Lifestyle vendors on the platform saw a tenfold increase in order volumes compared to the period before the festivities, while furniture and electronics experienced eightfold and sevenfold growth, respectively.
“Flipkart also saw expansive growth in (the) Plus Visitor base with a 7X spike in orders over daily transactions. The 10th edition of Flipkart’s TBBD is a testament to the organisation’s impactful journey, marked by remarkable milestones and customer-centric innovations,” said Flipkart in a statement.
In the meantime, the cities with the most shoppers were Bengaluru, Delhi, and Hyderabad, with Mumbai, Pune, and Ahmedabad following closely behind.
On October 10, the prominent e-commerce platform Flipkart temporarily halted its grocery delivery services due to a service disruption caused by a surge in user traffic.
The two e-commerce industry leaders have been engaged in fierce competition, both in terms of marketing and efficient order fulfillment, as they vie for a larger share of customers and strive to keep up with the surging demand. Although Amazon had initially planned to launch its festive sales on October 10, it adjusted its schedule to align with Flipkart’s “The Big Billion Days” (TBBD) event on October 8.
Both companies introduced more affordable membership plans, providing their users with early access to festive sales at a cost of INR 399 per year for Amazon and INR 499 for Flipkart.
As the two e-commerce powerhouses mark a decade of festive season sales, Redseer predicts that e-commerce platforms are poised to achieve a Gross Merchandise Volume (GMV) of INR 90,000 Crores this year, representing a significant year-on-year (YoY) growth of 18-20%.