The Dharampal Satyapal Group (DS Group), a diversified corporation and prominent FMCG conglomerate, has selected Atom Network as its creative partner for the dairy business.
DS Group is set to make a mark in the dairy industry with its brands, Ksheer and Ovino. The company announced that Atom Network will handle the creative responsibilities for these brands, emphasizing innovative ideas and experiences to enhance their market presence, as per a company press release.
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It further stated that Atom Network secured the business following a rigorous competitive pitching process.
Rajeev Jain, Senior Vice President of Corporate Marketing at DS Group, welcomed the new agency, stating, “Atom Network effectively addressed our objectives with their strategic and creative approach, combining industry insights with local cultural relevance, which is crucial for our markets. We are eager to start collaborating.”
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Abhik Santara, CEO of Atom Network, expressed enthusiasm about the appointment, stating, “We are pleased to collaborate with the DS Group. It presents a fantastic opportunity for us to deliver innovative work for Ksheer and Ovino. We aim to leverage our expertise in FMCG branding to build enduring brand equity for both brands.”
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