On Thursday, DS Group’s luxury menswear division announced the opening of the first Brioni boutique in Delhi, showcasing the renowned Italian luxury menswear brand.
The boutique encapsulates the essence of Brioni’s worldwide store concept, providing a welcoming and thoughtfully curated environment adorned with Italian-designed furnishings. This encompasses items such as a vintage Carlo Roma coffee table, a timeless Marco Zanuso armchair, and artisanal décor like a carpet and wall tapestry from the Genoese manufacturer MITA.
The Brioni boutique in New Delhi presents a varied selection of ready-to-wear clothing and accessories collections, along with an exclusive Bespoke service. Clients can experience personalized assistance and exceptional tailoring craftsmanship in a welcoming Italian ambiance that radiates both elegance and comfort.
Ritesh Kumar, spokesperson for DS Luxury, expressed his enthusiasm for this development, saying, “We are thrilled to announce the opening of the first Brioni boutique in India, right here at The Chanakya. This marks another significant milestone for DS Luxury as we continue to introduce the world’s iconic luxury brands across segments to discerning Indian consumers. Brioni epitomizes modern elegance and timeless craftsmanship, and we are confident that our patrons will appreciate the sophistication and exclusivity that this brand represents. The establishment of our new boutique underscores our unwavering dedication to delivering the utmost in luxury fashion, solidifying our role as a prominent arbiter of premium retail experiences in India.”
Mehdi Benabadji, Brioni CEO, added, “We are delighted to enter the Indian market with DS Luxury. The clientele in India will enjoy the creativity and exquisite savoir-faire our House has to offer.” This marks a significant step in bringing the luxury and craftsmanship of Brioni to the Indian market.
