DrinkPrime, a trailblazing provider of IoT-enabled, customized water purifiers on subscription, marked a milestone on Wednesday with the inauguration of a cutting-edge production facility in Hyderabad. This strategic expansion underscores the company’s unwavering commitment to the city and its overarching vision of making clean, safe, and healthy drinking water easily accessible to all.
Hyderabad’s burgeoning demand and remarkable growth have triggered the imperative for a dedicated manufacturing facility. With an impressive 60% surge in growth in Hyderabad this year alone, DrinkPrime has achieved a remarkable 4x increase in its subscriber base over the past two years. The establishment of a dedicated facility in Hyderabad is strategically aimed at optimizing operations, ensuring efficient service, and eliminating logistical hurdles. This streamlined approach translates into faster delivery times, offering DrinkPrime subscribers in Hyderabad a more convenient and enhanced experience.
The continuous evolution of the city provides an opportune moment for the brand to extend its footprint in Hyderabad. The city’s revitalization initiatives, combined with its growing population and flourishing business environment, position Hyderabad as an optimal landscape for sustained expansion. DrinkPrime holds a strong belief that investing in the future of Hyderabad equates to an investment in the company’s ongoing success.
Vijender Reddy Muthyala, Co-Founder & CEO of DrinkPrime, also highlighted the brand’s deep-rooted connection with Hyderabad. “Being from Hyderabad myself, I have a special affinity for the city. It’s where DrinkPrime’s journey began in 2016 with our incubation at T-Hub. This new facility is just the beginning of our ambitious expansion plans. We’re aiming to reach 1 lakh households in Hyderabad within the next year, and we’re committed to making that happen by growing our team, enhancing our manufacturing capabilities, and scaling up our operations to meet the ever-growing demand for clean drinking water.”
Manas Ranjan Hota, Co-Founder & COO of DrinkPrime, expressed his gratitude to the city. “Hyderabad has shown us immense love and support, fueling our growth in terms of both subscriptions and sales. The love and support we’ve received here have been the lifeblood of our success. This new facility is our way of expressing our deepest appreciation for ensuring that every single resident of Hyderabad has access to the safe and healthy drinking water they deserve. We also plan to increase our presence in the city to cater to 100+ pin codes in Hyderabad.”
The ultimate goal in Hyderabad is to provide complimentary water purifiers to disadvantaged families and promote sustainable water management practices for a more promising future for the city. Currently, as a component of the #DonatewithDrinkPrime initiative, the brand is dedicated to supplying safe drinking water to more than 750 students in government schools.
DrinkPrime goes beyond mere business pursuits, extending its dedication to the core of Hyderabad through diverse initiatives. The establishment of this cutting-edge production facility serves as evidence of DrinkPrime’s mission-oriented approach. It signifies a commitment to progress, creativity, and societal accountability.