Domino’s Pizza has revealed that it will be offering substantial price reductions of up to 50% on its large vegetarian and non-vegetarian pizzas in anticipation of the cricket World Cup season in India, as reported by CNBC TV 18.
According to the report, starting from October 5, 2023, customers will have the opportunity to purchase a large vegetarian pizza for only INR 499 ($5.99), significantly reduced from its previous price of INR 79.
Likewise, customers will be able to acquire a large non-vegetarian pizza at a discounted rate of INR 549, down from its previous price of INR 919.
Through this pricing reconfiguration, the company seeks to allure new customers while also retaining its current ones.
Domino’s India intends to leverage the surge in fast-food demand driven by the cricket World Cup event.
The quick-service restaurant (QSR) chain has introduced a new promotion called “Howzzat50,” offering a straightforward 50% discount on all pizza orders.
In July this year, Jubilant Foodworks Limited, the Domino’s Pizza brand operator in India, opened the first Popeyes restaurant in Hyderabad, India.
At the time of opening, Jubilant Foodworks managing director and CEO Sameer Khetarpal said, “We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, the fifth city for the brand in South India.
“Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store in Asian Satyam Mall.
“Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch 30‐35 stores this year.”