Domino’s has introduced a new technology that allows for on-the-go ordering through CarPlay, making it the first quick service restaurant in the United States to offer this service.
When using Domino’s app on CarPlay, customers can choose between two options to place their orders: “Tap to Order” or “Call to Order.” With “Tap to Order,” customers can submit either their saved Easy Order or one of their most recent orders. On the other hand, “Call to Order” enables customers to place any order of their preference hands-free, by speaking with a customer service representative.
“Domino’s has been known as the industry leader when it comes to pizza and technology, and we’re constantly striving to continue providing the best experience to customers. That’s why we launched Domino’s app on CarPlay,” said Christopher Thomas-Moore, Domino’s Senior Vice President and Chief Digital Officer.
In addition, he noted that CarPlay provides an alternative to drive-thru service, offering customers the convenience of placing an order from their car without having to wait in a long drive-thru line. This way, customers can order from anywhere they are, without leaving the comfort of their car.
Apart from ordering through Domino’s on CarPlay, customers can also monitor the progress of their order through Domino’s Tracker®. The Domino’s app on CarPlay is part of the brand’s latest AnyWare™ ordering platform, which comprises a range of technologies that enable customers to place orders from any location, using any preferred device. Other AnyWare ordering platforms include ordering via Apple Watch or through text using an emoji.