Diageo has broadened its range by introducing a new gin variation, the Sugar Plum Gin Liqueur, within the Gordon’s gin brand.
The gin liqueur has been crafted to achieve a harmonious balance, skillfully combining the botanical essence of Gordon’s classic gin with the luscious sweetness of plums. This meticulous process results in a uniquely jammy, lightly spiced flavor profile, complemented by a rich purple hue.
Crafted with a 20% alcohol by volume (ABV), this beverage is designed to cater to the growing desire among consumers to craft bar-quality drinks in the comfort of their homes, particularly during the winter months. This shift is evident, with over half of the UK’s cocktail enthusiasts now choosing to enjoy their drinks within the cozy confines of their homes.
Hazan Aydin, head of Gordon’s and Pimm’s at Diageo GB, said, “Gordon’s is always looking at ways to provide something new and exciting for consumers and brand loyalists to explore. We have been growing our Gordon’s family over recent years with a range of successful flavour expressions and we’re thrilled to be introducing Gordon’s Sugar Plum Gin Liqueur to the market this festive season. The innovation arms retailers with a unique twist on the classic Gordon’s spirit and is the perfect flavoursome tipple to elevate those at-home occasions.”
The new spirit will be hitting the shelves of major UK retailers this month, offering consumers the opportunity to acquire it at a recommended retail price (RRP) of £14.
