Diageo has announced a planned investment of MXN 100 million (approx. $5.8 million) in water preservation schemes for its tequila brands in the state of Jalisco, Mexico.
The investment aligns with the company’s objective to replenish more than 100% of the water utilized in its operations in water-scarce regions by the end of 2025.
Diageo plans to utilize the investment to finance six projects throughout 2024, focusing on enhancing water quality in three towns within Jalisco. These initiatives involve implementing wastewater treatment measures and enhancing accessibility for nearby residents.
In August, the owner of the Don Julio, Casamigos, and DeLeon brands concluded the first project funded by this investment. This entailed constructing two artificial wetlands and a municipal nursery with 10,000 trees in the San Diego de Alejandría township.
Diageo has stated that the artificial wetlands are projected to purify 268 million liters of wastewater, improving the quality of irrigation in the region. This will empower local farmers to cultivate a greater quantity of crops for the benefit of the community.
Moreover, Diageo is dedicating investments to collaborative initiatives aimed at conserving vital water basins.
Alan Loredo, Diageo’s corporate relations director for Mexico and tequila, said, “As leaders in tequila and in the spirits industry, we have an environmental and social responsibility that we bring to life in each of the actions we take to protect the resources upon which life depends and to promote the prosperity of the communities in which we operate”.
“The MXN 100 million investment will focus on projects oriented towards preservation and access to water across the next two years, a crucial step towards achieving our sustainability objectives and contributing to mitigate climate change.”