Delhi-based Wraps Kathi Rolls is charting out plans for an expansion into different regions of India – spanning the north, west, and south.
Established in 2009 by Aseem Sharma, the enterprise presently manages over 20 outlets across three cities.
“We are confident of our taste to make this a success in other markets in which we are planning our expansion. Considering we already have good coverage in Delhi-NCR, we are looking into expanding to other markets in the North, West and Southern part of India,” he shared by pointing that what sets Wraps Kathi Rolls apart from its competitors is their quality of gourmet wraps and the freshest ingredients.
Although Wraps remain the focal point, Wraps Kathi Rolls boasts a diverse menu that encompasses not only wraps but also includes momos, catering to the palates of their customers. The selections are affordably priced, maintaining the balance between delectable flavors and the use of fresh, high-quality ingredients. Operating primarily through the Quick Service Restaurant (QSR) model, the company intends to replicate a similar concept for its expansion endeavors.
“After our expansion in the North, we will continue by tapping at least one or two more big cities throughout the course of the following year,” he pointed.
The brand has successfully inaugurated over 15 new outlets to date and aims to conclude the year by adding a minimum of 15 additional locations to its portfolio. Notably, five of these new ventures are currently in the developmental stages.