DeHaat, a full-stack agritech marketplace, has entered into a business transfer agreement (BTA) with Freshtrop Fruits Limited. As part of this arrangement, DeHaat will absorb the export network and the grading, packing, and precooling centers, along with the associated manpower, from the Ahmedabad-based firm.
The collaboration positions both companies to enhance the fruit value chain in India by fostering closer connections with farmers, facilitating advanced technology transfer, and upgrading infrastructure, as outlined in the company’s press release.
Established by Ashok Motiani and his family, Freshtrop Fruits has been a prominent exporter of grapes, as well as other fruits such as pomegranates and mangoes, from India to supermarket chains in the UK, the European Union, and numerous other countries for over 25 years.
From the time of its establishment, Freshtrop Fruits has managed two pack house facilities in Maharashtra. The collaboration with DeHaat is set to commence its operations starting from the upcoming grape harvesting season.
DeHaat is a marketplace catering to the agricultural sector, offering a range of services including the distribution of high-quality agrarian inputs, advisory support, lending facilities, and market linkages for the sale of agricultural produce.
As of March 31, 2023, the company reports an expanded presence across 11 states, with over 10,000 DeHaat franchise centers actively serving 1.5 million farmers across 100,000 villages.
In FY23, DeHaat’s gross revenue surged by 54.2%, reaching INR 1,965 crore compared to INR 1,274 crore in FY22, as indicated by its annual financial statements filed with the Registrar of Companies (RoC). Notably, 98.5% of the total income was attributed to the revenue generated from the sale of agricultural products.
DeHaat has previously acquired companies such as FarmGuide, Vezamart, Helicrofter, and YCook.