Decathlon, the renowned French sporting goods brand, has inaugurated its first store in Jharkhand, marking its entry into the state alongside other global sports brands. Situated at Bistupur, Jamshedpur, the standalone store was announced via a social media post by a company representative.
“Inviting all sports aficionados in Jamshedpur and throughout Jharkhand! The inaugural Decathlon sports outlet in Jharkhand is officially welcoming visitors, situated right here in Jamshedpur,” shared Bijay Bhan Singh, Business Development Manager – East and North East, Decathlon Sports India, in a LinkedIn update.
The store boasts an extensive selection of more than 5,000 products, featuring 60 different variations of sports apparel and equipment suitable for individuals of all ages and genders. It covers a diverse range of categories such as outdoor, water sports, fitness, racket sports, team sports, cycling, running, walking, roller sports, and target sports.
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“Through the magic of sports, we encourage people of all ages and backgrounds to adopt an active lifestyle, unlocking their true potential and nurturing a sense of community. Whether you’re a seasoned athlete or just starting out, Decathlon Jamshedpur has something for everyone,” Singh emphasized.
In addition to Decathlon, Jharkhand accommodates several other global brands, including Adidas, Levi’s, Lee, Wrangler, KFC, Domino’s, and many more.
Established in 1976 by French entrepreneur Michel Leclercq, Decathlon opened its first store in Lille, France. Presently, the company operates in over 72 countries, boasting a workforce exceeding 105,000 employees.
According to Steve Dykes, Chief Retail and Countries Officer, Decathlon anticipates that India will rank among its top five global markets within the next five years. This growth will be facilitated by the expansion of its store network and enhanced local sourcing efforts.
The brand plans to incorporate 10 new stores annually in India, concurrently boosting online sales and elevating local sourcing to over 90% within the next five years, a significant rise from the current average of 60%.
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