On Monday, Dabur India announced its transition to a fully cloud-based operation, having effectively moved its applications from its On-Premises Data Center to the Microsoft Azure and SAP RISE platforms. Additionally, the company revealed plans to leverage cutting-edge technologies like Open AI to drive its digital transformation journey.
It also stated that adopting a cloud-exclusive strategy will greatly enhance its business resilience and enhance its offerings for retailers, partners, employees, and customers.
“Agility and business innovation are crucial to address the changing market dynamics and consumer expectations. Leveraging the power of the cloud, artificial intelligence and its strong data foundation will transform Dabur into an Intelligent, Sustainable Enterprise, with the ability to innovate new products and services faster and provide superior customer experiences. The move is also in line with Dabur’s commitment to curb carbon emissions and achieve Net Zero by 2045,” said Kaustubh Dabral, Global Chief Information Officer, Dabur India Ltd.
The leading FMCG company stated that this move will enable them to tap into real-time data insights, allowing them to swiftly and flexibly respond to changing customer and market demands. Dabur collaborated with SAP and Microsoft to achieve this transformation in a mere 10-month timeframe.
“Cloud migration is the enabler to any business transformation today. In today’s disruptive consumer goods industry, navigating unpredictable supply chains, managing ongoing macro-economic volatility, and staying one step ahead of ever-changing customer demands are key to success. Our digital-first approach will empower Dabur to drive innovation faster, exceed the industry’s pace of innovation and grow resiliently,” Dabur International Head of IT Shailendra Kumar Srivastav said.