Hyderabad-based D2C superfood brand, Nourish You, has raised $2 million in a seed funding round. The investors include Y Janardhana Rao of Triumph Group, Rohit Chennamaneni of Darwinbox, Nikhil Kamath of Zerodha, Abhijeet Pai of Gruhas, and Abhinay Bollineni, CEO of KIMS Hospitals, among others.
The funds raised from this investment round will enable Nourish You to further invest in research and development for new products, diversifying its portfolio. The startup will also be using the funds for branding and marketing efforts, talent acquisition, and strengthening its distribution network and market presence.
Founded in 2015 by Rakesh Kilaru, Krishna Reddy, and Sowmya Reddy, the Hyderabad-based company sells quinoa and chia seed-based products, including nut mixes, edible seeds, flour, and meal mix. The products are sold through their website as well as e-commerce platforms like Flipkart, BigBasket, and Amazon, among others.
Nourish You positions itself as a clean-label and vegan brand and claims to manage 5000 acres of Quinoa and Chia farms across the states of Rajasthan, Karnataka, and Madhya Pradesh. The startup also exports its products to several countries, including Singapore, Nepal, Kenya, Dubai, Mongolia, and the Maldives.
In India, Nourish You competes with companies such as Phab, Wellbeing Nutrition, and Lo! Foods.
Rakesh Kilaru, co-founder and CEO of Nourish You, said, “Having personally experienced the benefits of quinoa and chia- we launched Nourish You to introduce Superfoods to Indian consumers. As India’s foremost Superfood brand, we are confident of driving the category’s growth sustainably.”
According to a report by IMARC, the global superfoods market was valued at $152.71 billion in 2021 and is expected to grow to $214.95 billion by 2027, with a projected compound annual growth rate of 5.74%.