Curefoods, a prominent F&B brand collective in India specializing in healthy food, has entered into a comprehensive digital-focused alliance with Rajasthan Royals, a franchise under Royals Sports Group.
This collaboration establishes Curefoods as the Royals’ official partner, marking the commencement of a strategic initiative focused on enhancing fan and consumer engagement throughout the 2024 season.
“We are excited to announce this unique partnership with Curefoods which will unlock the power of digital platforms and help us connect with our fans and their consumers at a deeper level. This digital-first partnership will create customer delight at scale through unique experiences for our fans by leveraging our shared values of innovation and technology,” said Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals.
Curefoods, known for its commitment to promoting healthy lifestyles, aligns seamlessly with the Rajasthan Royals’ comprehensive approach to well-being.
The partnership aims to inspire fans to adopt healthier lifestyle habits and make informed choices, encompassing both dietary preferences and physical activities.
“We are thrilled to be associating with Rajasthan Royals for the 2024 season. With this association, we want to promote the importance on healthy eating using the brilliant platform which Rajasthan Royals provides. This partnership will help us reach out to millions of potential consumers who are looking to start their health journey,” said Ankit Nagori, Founder, Curefoods.
Throughout the 2024 season, Rajasthan Royals and Curefoods will collaborate on diverse initiatives, including exclusive digital content, interactive fan engagements, and health-focused campaigns.
By leveraging technology and digital platforms, both entities strive to innovatively connect with fans, enhancing overall fan engagement and interaction.
Curefoods and Rajasthan Royals Kick-off a Dynamic Partnership to Inspire Healthier Lifestyle Choices