At the fourth edition of the ETRetail Tech Summit in Mumbai, Ankush Grover, Co-Founder of Rebel Foods, highlighted the transformative impact of convenience on the eating experience for consumers. He emphasized that the ease of food ordering, order tracking, and streamlined payment processes are revolutionizing and completely reshaping the way people enjoy their meals.
“The old system was to go to a restaurant and wait in line to order food. The introduction of online food ordering systems has changed the entire generation with convenience across ordering, tracking, paying, and eating.”
Grover recounted the inspiring story of Rebel Foods, underscoring the brand’s dynamic utilization of technology across its kitchen operations to effectively run a multitude of restaurants and brands. By leveraging the power of technology, Rebel Foods has experienced exponential growth, elevating its kitchen count from 200 to an impressive 400, while also venturing into international markets. The brand’s successful entry into the UAE and Indonesia was driven by its unwavering commitment to building a supply chain infused with state-of-the-art technology, enabling seamless operations and scalability.
Furthermore, Rebel Foods has extended its reach by providing its advanced technology operating system to other food brands, enabling them to expand and operate more efficiently. Simultaneously, the company has embarked on an active investment strategy, acquiring other brands to further strengthen its portfolio. In a strategic move to enhance its offerings, the food-tech unicorn has also unveiled its own food court, featuring a diverse selection of its renowned brands under one roof.
Presently, Rebel Foods boasts an impressive collection of over 45 brands under its umbrella, showcasing its diverse culinary offerings. With a remarkable global presence, the company has established a staggering network of 4,000 internet restaurants, solidifying its position as a prominent player in the food industry worldwide.