Coca-Cola has launched Coca-Cola Lens, a new platform designed to provide retailers and foodservice operators with crucial consumer insights and industry trends. This endeavour is designed to help firms navigate today’s rapidly evolving environment.
Coca-Cola Lens boasts a comprehensive library comprising 16 articles, each exploring different facets of shopper behavior, accompanied by macroeconomic data and forward-thinking insights.
Crafted by Coca-Cola’s in-house experts and enriched with data from proprietary tools and external sources, the articles delve into pressing topics like the surge in premium water, the sway of multicultural consumers, and the effects of digital ordering technologies.
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Furthermore, the platform offers actionable guidance on enhancing restaurant menus and curating cold vault inventories.
The content is presented in a user-friendly format, complemented by visuals like charts and graphics. Coca-Cola intends to regularly update the platform with four to six new articles per quarter, integrating feedback from its customers and associates.
Pamela Stewart, Chief Customer Officer for Coca-Cola North America, expressed, “With the launch of Coca-Cola Lens, we aim to fulfill our commitment of delivering value beyond beverages to our customers. We aspire to be more than suppliers, serving as trusted thought partners and consultants. Together, we will navigate this ever-changing landscape, utilizing data and tools to propel our business strategies and foster growth.”
Coca-Cola North America, catering to more than 250,000 retail stores and 500,000 foodservice outlets, continues its legacy of nurturing growth through collaboration. Coca-Cola Lens exemplifies this dedication, equipping customers with the resources to foresee consumer demands and remain at the forefront of industry trends.
Dagmar Boggs, Head of Foodservice at Coca-Cola North America, remarked, “The introduction of Coca-Cola Lens marks a significant step forward in our commitment. It enables customers to access actionable insights on demand, empowering our partners to navigate the ever-changing landscape with confidence and agility.”
Coca-Cola Lens is slated to be officially introduced ahead of the 2024 National Restaurant Association Show in Chicago, running from May 18 to May 21.
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