Jack Daniel’s whiskey and Coca-Cola are set to introduce the popular cocktail, “Jack & Coke,” in a convenient ready-to-drink canned format.
In 2021, Coca-Cola collaborated with Brown-Forman, the producer of Jack Daniel’s Tennessee Whiskey, to create the product, which was first launched in Mexico.
After conducting a test-and-learn trial during the initial launch in Mexico, the two companies plan to apply the insights gained to introduce the product to 13 countries within a year.
“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, RTD brand director at Jack Daniel’s.
“Jack & Coke is a cocktail consumers have known and enjoyed worldwide, with origins dating back over a century.”
The new ready-to-drink Coca-Cola and Jack Daniel’s product, available in regular and zero-sugar varieties, will soon be introduced to markets across Europe, Asia, Latin America, and Africa. The drink boasts a 7% ABV.