Clensta, a personal care products start-up backed by actress Parineeti Chopra, has reached an annual run rate (ARR) of INR 100 crore in FY24, as reported by company executives on Wednesday. They anticipate this figure to soar to INR 1,000 crore within the next three years.
Puneet Gupta, the founder of Clensta, mentioned that the brand is currently focusing on further penetrating its presence in its existing 57 cities through same-store, same-city growth strategies. Additionally, Gupta highlighted Clensta’s efforts in expanding its global reach through strategic partnerships with prominent players such as the Lulu group in the GCC and UAE, as well as Carrefour in Africa.
Actor-turned-entrepreneur Chopra invested in the sustainable personal care products maker last year, acquiring a minority stake in the company. This direct-to-consumer player sells a range of personal care products, with some utilizing waterless technology.
Continue Exploring: Clensta secures funding boost as Parineeti Chopra backs the sustainable personal care startup
The startup further unveiled the second phase of its Buy1Give1 initiative. For every Clensta product purchased, the company pledges to donate one bottle of drinking water to the underprivileged. This endeavor aligns with their commitment to “ensuring water security for all.
Last year, Clensta secured INR 75 crore in a pre-Series B funding round, spearheaded by TradeCred and co-led by the Royal Family of the UAE and Chopra, among other investors.
The Gurgaon-headquartered company was founded in 2016 by Gupta and began selling the products three years later. In addition to its own platform, Clensta sells its products through ecommerce channels as well as in offline chains including Health and Glow and Tata 1 MG.
Continue Exploring: Clensta taps JM Financial for expansion, fortifying its robust omnichannel presence
