Charles Tyrwhitt, the British multichannel men’s clothing retailer, has officially entered the Indian market through a collaboration with Reliance Brands, the retail division of Reliance Industries, as announced by an industry official on social media.
The brand’s first store is now operational at Palladium Mall in Ahmedabad, Gujarat.
“Charles Tyrwhitt arrived in India with the 1st store opening doors at Palladium Ahmedabad. Visit us to explore redefined premium men’s wear collection,” said Monil Gheewala, assistant vice president – leasing at The Phoenix Mills Ltd. in a LinkedIn post.
Charles Tyrwhitt was founded in 1986 as a mail-order company by Nicholas Charles Tyrwhitt Wheeler. The retailer now specializes in a range of products, including dress shirts, ties, suits, casual wear, shoes, and accessories.
Today, the company has established its presence in the United Kingdom, United States, France, and India.
Reliance Brands, a subsidiary of Reliance Retail Ventures Ltd, initiated its operations in 2007 with the goal of introducing and developing global brands in the luxury to premium segments of fashion and lifestyle.
The company has established long-term exclusive partnerships across various sectors, collaborating with renowned global and Indian brands such as Ritu Kumar, Bottega Veneta, Tiffany & Co., Valentino, Versace, Rahul Mishra, Armani, Balenciaga, Boss, and Zegna, among others.
Reliance Retail, along with its subsidiaries and affiliates under RRVL, operates an integrated omni-channel network comprising more than 18,650 stores and digital commerce platforms. This network spans grocery, consumer electronics, fashion, lifestyle, and pharmaceutical consumption categories.
In December 2023, RRVL reported a 31.87% increase in its net profit to Rs 3,165 crore for the third quarter of the fiscal year 2023-2024.
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