Chai Sutta Bar, a popular tea chain, has announced the introduction of its new tea brand, Maatea. Expanding its horizons, the brand is set to provide tea enthusiasts with a unique experience of savoring homemade tea.
The company has started its first venture in Indore, Madhya Pradesh, with plans for gradual expansion into Rajasthan and Chhattisgarh. Maatea places a strong emphasis on the purity and quality of its tea leaves, ensuring a processing method that excludes any incorporation of special ingredients or additives. It distinguishes itself from competitors by prioritizing the provision of natural, high-quality tea at an affordable price.
Continue Exploring: Chai Sutta Bar to establish strong foothold in South India with 50+ new branches
Reflecting on the launch, Anand Nayak, Co-Founder, Chai Sutta Bar, said, “We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands.”
Anubhav Dubey, Co-Founder, Chai Sutta Bar, expressed his enthusiasm, stating, “With over 500 orders and positive customer feedback, Maatea has swiftly become the preferred choice for tea lovers. Our dedication to purity and quality sets us apart; each tea leaf undergoes processing without the addition of special ingredients or additives.”
“Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience,” added, Rahul Patidar, Director, Chai Sutta Bar.
Maatea complies with FDA standards, solidifying its status as an FDA-approved chai brand. Chai Sutta Bar expressed their confidence in the brand’s potential to expand globally, stating, “With the products we’ve developed since day one, we have the potential to export them to the international market.”
The brand plans to extend the reach of its premium tea to a larger audience by presenting it at an attractive price point of INR 450.
Continue Exploring: Chai Sutta Bar rapidly expands in Uttar Pradesh, unveils 9 exciting tea flavors in Agra