Italian coffee chain Café Barbera has expanded its European presence, venturing into its fifth market with the opening of its first location in Greece, according to a report from World Coffee Portal.
Situated in Athens, this new store also signifies the introduction of the brand’s inaugural mini-store concept in the European region.
The newly devised mini-store concept aims to enhance Café Barbera’s visibility in bustling locations, including shopping centers, commercial buildings, universities, office districts, airports, and metro stations.
Café Barbera managing director Elio Barbera said, “The company-owned store, located in the historical centre of Athens, will serve as a business model for the new format.
“The coffee chain plans to launch multiple mini stores across Athens in the next three years.”
This is Café Barbera’s fourth market entry within the 12 months leading up to November 2023.
In November 2022, it opened its first store in Djibouti in the Horn of Africa. Following that, additional locations in Palestine and Tbilisi, Georgia, opened in October 2023.
The coffee chain presently has a presence in 18 global markets, with five of these located in Europe, which includes countries like Italy, Ukraine, and the UK.
Café Barbera initiated its first franchised establishment in 2004 and has since expanded to encompass 40 locations across 17 diverse countries.