US-based fast-food franchise, BurgerFi, is preparing to inaugurate a fresh restaurant in New York by late December this year.
Additionally, the restaurant chain has intentions to introduce a novel dining concept known as the Better Burger Lab.
BurgerFi stated that the lab will provide unique and limited-edition menu offerings that will be unavailable at any other dining establishment.
Situated in the Upper East Side at 1571 Second Avenue, the upcoming restaurant will proudly serve unfrozen American Angus Beef burgers, draft beers, freshly prepared side dishes, and delectable frozen custard desserts.
Furthermore, the restaurant will be a venue for hosting special events and offering a selection of alcoholic beverages.
BurgerFi International CEO Carl Bachmann said, “As a born and raised New Yorker, reopening our Manhattan location is a personal passion point for me.
“In the city that never sleeps, we will have a late-night menu to make sure we are meeting the needs of our guests. Innovating around food quality and taste is a key win for BurgerFi and we’re no stranger to it.
“We value our guests and want to give them the power to help decide what’s on our menu. The Burger Lab will create a unique experience that remains true to delivering BurgerFi’s great service and great products.”
Bachmann intends to broaden BurgerFi’s presence by venturing into new markets and unconventional locations.
BurgerFi announced its intention to extend an invitation to members of the BurgerFi Rewards Program, referred to as V-Fi-Ps, for an exclusive food-tasting event.
Lionheart Capital Founder and CEO and BurgerFi International executive chairman Ophir Sternberg said, “This is an exciting new chapter for the brand.
“This is the 90-day mark for the leadership brought by CEO Carl Bachmann, who has made tremendous progress.”
As of April 3, 2023, the restaurant chain boasted a total of 172 locations encompassing both of these brands.