Burger Singh is all set to enter the South Indian market, marking an exciting expansion into a region celebrated for its diverse culinary traditions.
The restaurant chain plans to open 20 outlets in South India, along with 30 new restaurant locations in the northern and central regions of the country.
With these openings, Burger Singh anticipates achieving a revenue projection of INR 1500 million ($18 million) for the fiscal year 2023.
Burger Singh Co-Founder Rahul Seth said, “We are not only actively looking to partner with enterprising young entrepreneurs, but are also looking forward to significantly investing in the region to expand into newer geographies and cities.
“This is part of the larger Burger Singh pan-India expansion strategy, ensuring we expand not only into existing tier 1 cities but also into tier 2, 3, and 4 cities where we have a product and market fit advantage.”
Burger Singh is also reportedly gearing up to raise $10 million in its Series B funding round in the upcoming quarter.
Read More: Burger Singh unveils ambitious expansion plan: 250 new stores, double workforce, and $10 Million funding target by 2025
In July 2022, the company successfully secured $3.6 million through a Series A funding round.
Burger Singh Founder and CEO Kabir Jeet Singh stated, “We are eagerly venturing into south India, presenting our unique range of Indianised burgers to a fresh audience. Burger Singh has always aimed to elevate the humble burger into a culinary delight.
“We look forward to continuing this legacy and winning the hearts of our patrons in this dynamic region.”
Founded in 2014, Burger Singh boasts a presence in over 150 establishments spanning various cities, such as Ahmedabad, Amritsar, Chandigarh, Delhi-NCR, Dehradun, Jaipur, Jammu, Lucknow, Jhansi, and Nagpur.
Furthermore, the brand has expanded its global footprint with the establishment of three outlets and one food truck in London, United Kingdom.