Burger Singh, the Indian burger chain, has achieved remarkable success with its multi-channel marketing strategy in Kolkata. Over the past three months, the brand has effectively implemented a below-the-line (BTL) marketing approach to strengthen its brand identity and boost visibility, leading to a substantial increase in both overall sales and daily orders.
They employed a variety of captivating activities in their approach. These ranged from eye-catching pole boards and interactive traffic booth branding to umbrella branding, influencer and social media marketing, and dynamic look walkers distributing enticing flyers. This collective endeavor to connect with the local audience on a personal level undeniably played a pivotal role in the brand’s triumphant journey.
The results of these initiatives have been truly outstanding. When comparing August to September, there has been a remarkable 75 percent surge in daily orders and a substantial 50 percent boost in net sales, clearly highlighting the burgeoning popularity of Burger Singh in Kolkata.
Among these accomplishments, it’s essential to highlight the remarkable performance of the Park Street outlet, which serves as the flagship store for Burger Singh in the eastern region. This month alone, the Park Street outlet is poised to achieve an impressive net sale of INR 27 lakh.
Commenting on this remarkable success, Rahul Seth, Co-Founder of Burger Singh, expressed, “We are thrilled to witness the remarkable results of our substantial investments in the Kolkata region. It’s a testament to our commitment to bringing quality burgers to this vibrant community, and we’re grateful for the overwhelming response.”