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Sunday, October 6, 2024

Burger King and ParTech join forces to improve restaurant operations and efficiency in North America

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ParTech, a subsidiary fully owned by PAR Technology, has recently inked an exclusive deal to deliver an integrated point-of-sale (POS) software solution to Burger King’s conventional restaurants spanning North America.

As per the terms of the agreement, ParTech will extend its Brink POS and MENU Link solutions to Burger King establishments throughout North America.

Brink POS is an advanced, cloud-native point-of-sale software solution with versatile capabilities.

This platform aids restaurants in streamlining omnichannel ordering, kitchen management, restaurant operations, and analytics, all within a highly customizable system.

Additionally, it prioritizes guest engagement and enhances the operator’s experience through its user-friendly design.

The platform’s Application Programming Interface (API) guarantees swift integration of customers’ existing IT infrastructure with the new PAR systems, resulting in seamless and cost-effective rollouts.

Brink is presently in use at over 21,000 restaurants.

The MENU Link solution is a integral part of the company’s extensive PAR MENU ecosystem, designed for omnichannel ordering purposes.

It simplifies the management of external orders by consolidating them into a unified system, spanning all delivery marketplaces, primarily by integrating third-party ordering platforms.

This unified system reduces errors and enhances overall efficiency, resulting in improved guest satisfaction.

PAR Technology is a company headquartered in New York that specializes in delivering software, systems, and service solutions to the restaurant and retail sectors.

PAR also provides restaurant loyalty programs, back-office software solutions, and a range of other hardware and drive-through technologies.

Burger King constitutes one of the four quick-service restaurant (QSR) brands under the ownership of Restaurant Brands International (RBI).

RBI, the parent company of Tim Hortons, Popeyes, and Fire Subs, is a global quick-service restaurant (QSR) corporation with a presence in over 100 countries, operating a network of more than 30,000 restaurants.

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