As a major step towards empowering female entrepreneurs in India’s vibrant retail sector, Britannia Marie Gold has launched HerStore, a unique digital platform designed specifically for womenpreneurs. With the motto “Join Together, Grow Together,” this initiative is dedicated to creating a nurturing online space where women entrepreneurs can come together, support each other, and accomplish greater success.
HerStore, powered by Britannia Marie Gold, exemplifies the brand’s commitment to supporting women entrepreneurs. This innovative marketplace showcases products and services exclusively owned by women, providing a platform for constant support in their entrepreneurial journey. The platform also aims to offer a comprehensive suite of training, workshops, and upskilling videos, equipping womenpreneurs with the skills and knowledge needed to thrive in the market.
Inspired by the success of the Britannia Marie Gold Mystartup program launched in 2019, the platform’s design reflects its aim to assist women in overcoming financial obstacles and acquiring vital entrepreneurial skills. Through the program, over 50 entrepreneurs have already received seed funding of INR 10 lakhs each, and more than 50,000 women have been equipped with the necessary skills to launch their businesses. Notably, over 25 winners of the Mystartup Contest now operate prosperous businesses, with over 10 winners already part of HerStore.
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At the heart of HerStore’s strategic design lies the concept of ‘Shop | Be Inspired | Sell,’ with the goal of democratizing a comprehensive ecosystem for female business proprietors. The platform enables womenpreneurs to showcase their offerings to Indian consumers without incurring any extra charges and operates on a zero percent commission model. Presently accessible in various Indian languages such as Hindi, Kannada, Bengali, Tamil, and more, HerStore has already featured over 50 businesses on its marketplace.
HerStore serves not just as a marketplace for transactions but also as a hub for knowledge exchange and mentorship among womenpreneurs. Aspiring female entrepreneurs can easily engage with the Britannia Marie Gold Mystartup Contest Season 5 via the platform, enhancing their path to success.
Essentially, HerStore by Britannia Marie Gold emerges as a transformative force in the Indian retail sector, providing womenpreneurs with the necessary tools and support to excel in the fiercely competitive market environment.
Amit Doshi, Chief Marketing Officer, Britannia Industries said, “At Britannia Marie Gold, our unwavering commitment lies in empowering women entrepreneurs and nurturing their growth. Based on the learnings from four successful chapters of MyStartup contest, we realized the ecosystem needs a platform for constant guidance to prosper, and hence this women’s day – we are proud to take the first step towards that with HerStore. With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore along with the extensive Britannia Marie Gold community in India will truly democratize the ecosystem for women entrepreneurs.”
HerStore is a creation of the MullenLowe Lintas group, while the digital ecosystem has been constructed by Hash Connect.
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Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group and Chief Strategy Officer – APAC, MullenLowe Global said, “Britannia Marie Gold has a strong emotional resonance among its audience – the Homemakers or as the brand believes them to be – Everyday Athletes. Led by an inspiring purpose to make them “Do more. Be more”, the new idea “HerStore” is a movement to empower and support womenpreneurs. ‘HerStore’ is also special to us as it’s the very first initiative from Lowe Lintas DX, our digital creative unit set up in collaboration with Meta. Their offering of advanced strategic and creative services, specifically designed for long-term brand building in the digital domain, was a perfect fit for this particular drive from Britannia. I do not doubt that ‘HerStore’ will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”
Vinod Kumar, Chief Strategy Officer at Hash Connect said, “Creating HerStore posed distinct challenges – our goal was to build a robust technology platform empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a simple yet sophisticated user experience. Another element of uniqueness is that HerStore caters to not just e-commerce businesses with products, but services and local businesses as well. Leveraging our e-commerce knowledge and insights into Indian consumer behavior, we’ve built a platform promising an excellent experience for sellers, buyers, and the brand.”