For many Indians, the vegetable shopping experience isn’t quite the same without the delightful addition of complimentary coriander leaves (dhaniya patta). However, this customary gesture seems to be absent when purchasing vegetables online. A resident of Mumbai brought attention to this matter on X platform, recounting how his mother was taken aback by the necessity to pay for coriander when placing an order through Blinkit.
He shared that his mother had suggested that the herbs should be complimentary with a specific quantity of vegetable purchases. His post garnered attention, even drawing a response from Blinkit’s CEO, Albinder Dhindsa, who reassured with a “Will do.” Later, Dhindsa surprised many users with an update on X.
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It all started with a post from Ankit Sawant, a user on X, who shared, “Mom got a mini heart attack because she had to pay for dhaniya on Blinkit. @albinder – mom is suggesting that you should bundle it for free with a certain amount of veggies.” He tagged Blinkit CEO Albinder Dhindsa in his post. Soon after, Dhindsa responded on X, announcing, “It’s live! Everyone, please thank Ankit’s mom. We will refine the feature in the next couple of weeks.”
Additionally, he posted a screenshot displaying Blinkit’s offer of 100g of complimentary coriander with specific vegetable orders. Since then, the post has accumulated over 440,000 views, with Dhindsa committing to executing the change.
Many users were impressed by Blinkit’s swift action. “Undoubtedly one of the most impressive uses of Social Media (specifically X) and quick implementation by the company. Putting my bets on Zomato & Blinkit,” remarked one user. Another user requested complimentary chillies along with coriander.
Another individual made a separate request to the Blinkit CEO: “It’s fantastic to see you responding so promptly to your customers. I have one more request: could you please introduce jute or cloth bags for carrying, with a refundable fee? I wouldn’t mind paying a small amount to ensure that my Blinkit orders always come in reusable bags. I believe we’re producing excessive paper waste.”
Albinder Dhindsa, the co-founder and CEO of Blinkit, launched the company in 2013. Based in Gurugram, this company was later acquired by Zomato.
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On Monday, the food delivery platform Zomato reported a quarterly profit smaller than expected, impacted by rising advertising and marketing expenses amid intensifying competition. For the quarter ending on March 31, it reported a consolidated net profit of INR 175 crore, falling short of analysts’ expectations of INR 188 crore. This Gurugram-based firm had incurred a loss of 1.89 billion rupees a year earlier. Zomato’s total expenses surged by nearly 50% due to increased marketing and sales promotion costs. However, its contribution margin, a crucial profit metric, expanded to 7.5% from 5.8% compared to the previous year, attributed to the introduction of a platform fee on all grocery and food orders.