Bisleri Vedica, the Himalayan Spring Water brand, has recently introduced a new initiative named #AdoptDontShop. The goal of this campaign is to promote Bisleri Vedica’s values of compassion and kindness by advocating for animal welfare and giving a voice to those who cannot speak for themselves. Through this campaign, Bisleri Vedica has teamed up with PETA India to encourage animal lovers to consider adopting pets, particularly Indie dogs, which are equally lovable and charming as other dog breeds.
With the increasing incidence of urban individuals getting home pets, it is crucial to emphasize the importance of adopting Indie breeds, which are abundant in India. Indie dogs are well-suited to India’s tropical climate, low-maintenance, and hardy, as per expert studies. In addition, the campaign stresses the need to adopt Indie dogs from animal shelters to discourage unethical and inhumane pet breeding practices. By promoting the adoption of Indie dogs, animal lovers can contribute to reducing the use of cruel pet breeding methods and provide loving homes to these lovable and charming animals.
Commenting on the launch of the campaign, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “Bisleri Vedica stands on the core philosophy of kindness and care. Through #AdoptDontShop, we aim to connect with the audience to expand on the narrative of loving all animals. Adopting a pet comes from a place of pure love and kindness, especially when you pick one from the street or shelter home. This cause is extremely close to me as I have been adopting pets since childhood. Through this campaign, we hope to strike a chord among the discerning audience, motivating them to adopt pets and not purchase them.”
The #AdoptDontShop campaign will utilize an integrated marketing strategy, including digital platforms and advocacy efforts, to spread its message. Brand ambassador Dino Morea has endorsed the adoption of furry companions, particularly Indie breeds, by offering advice and sharing his views in the latest issue of GQ India. The campaign’s objective is to increase awareness of the advantages of adopting Indie dogs and decrease unethical and inhumane pet breeding practices by encouraging people to adopt pets from shelters.
Brand Ambassador Dino Morea said, “Adopting pets, especially Indies, is the most heart-warming act. Indie dogs are the heartiest pets. They are low maintenance and more loving. There are many on our Indian streets, and we should take care of them. The idea of adopting a pet is because you want to share the love with that animal. So, why not adopt an Indie dog; they also make you a great human being.”
Commenting on the association, Sachin Bangera, Vice President of Celebrity and Public Relations PETA India, said, “People with the time, resources, love and patience can make an enormous difference by making a lifetime commitment to a cat or a dog adopted from an animal shelter or rescued from a perilous life on the streets. When you adopt from an animal shelter, you’ll not only save a life but also make a friend for life! PETA India is joining hands with Bisleri Vedica and Dino Morea urging people to help animals who are waiting in shelters and on streets to give them their loving homes.”
Bisleri Vedica’s partnership with PETA India will enable them to fund additional animal emergency services in New Delhi and Mumbai. The aim is to raise awareness of fostering homes for abandoned pets and create a collective consciousness of spreading the message of kindness towards animals.
Bisleri International Pvt. Ltd. has a legacy spanning over 50 years and has become one of India’s largest premium beverage companies. As the producer of the country’s highest-selling packaged drinking water, Bisleri adheres to a rigorous process that includes 114 quality tests and a 10-stage purification process. The company remains committed to its core value of providing consumers with pure, safe, and healthy drinking water.
Bisleri International boasts a strong presence, with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries. The company offers a diverse range of beverages suited for all occasions, including Bisleri Mineral Water, which promises goodness, trust, and purity, and Vedica Himalayan Spring Water, which provides a daily dose of health.
Additionally, Bisleri International has expanded its offerings to include a range of fun-filled refreshments, such as Limonata and Spyci, in multiple flavors. Customers can purchase these products, along with others, on Bisleri@Doorstep, the company’s e-commerce platform that ensures safe and uninterrupted delivery of its trusted brands to their doorstep.
At Bisleri International, the core values prioritize both growth and sustainability, emphasizing responsible practices throughout the business. Additionally, the company has taken on initiatives focused on supporting the community and protecting the environment.