Following the remarkable triumph of their exclusive collaborations with blockbuster movies in South India, Bisleri has recently embarked on its most extensive Pan-India partnership to date, teaming up with the highly-anticipated film of the year, ‘Jawan.’ The Bisleri X Jawan limited edition bottles will showcase a star-studded lineup of actors hailing from various regions of India, including the likes of Shah Rukh Khan, Vijay Sethupathi, and Nayanthara. These exclusive bottles will be readily available nationwide, offered in a range of sizes, including 250ML, 500ML, 1 Litre, 2 Litres, and 5 Litres SKUs.
Commenting on this association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Movies are an integral fabric of India’s culture and Bisleri’s largest-ever Pan-India association with ‘Jawan’ brings the larger-than-life cinematic canvas to our consumers’ doorstep, creating brand love.”
The limited-edition Bisleri X Jawan packs will be distributed across the nation, available in both traditional and modern retail stores, encompassing an extensive marketing campaign spanning over 70,000 retail outlets. Additionally, customers can conveniently purchase them online through the Bisleri @Doorstep App.
‘Jawan’ is a Red Chillies Entertainment production, with direction by Atlee, production by Gauri Khan, and co-production by Gaurav Verma. The film made its global theatrical debut on September 7th, 2023, in Hindi, Tamil, and Telugu languages.