Bisk Farm, a Kolkata-based biscuit and packaged snack company, is actively exploring the possibility of acquiring regional brands in the West and South regions to enhance its distribution capabilities and increase brand presence, according to managing director Vijay Singh.
He mentioned that the company is eyeing companies with a size of INR 500 crore or more in related sectors such as impulse food, confectionery, instant snacking, and western snacks.
“Acquisition is part of our strategy to expand our presence nationally. At present, around 80% of our revenue comes from the East. We would want to change the mix with national expansion whereby East share should come down to 50% in next five years,” said Singh.
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Bisk Farm is under the ownership of Saj Food Products. According to the company, it holds the position of the fourth largest player in the national biscuit market, in terms of both volume and value sales, trailing behind Parle, Britannia, and ITC. In the Eastern region, Bisk Farm ranks second, following Britannia. Singh aims to elevate Bisk Farm to the third position nationally within the span of five years.
“Between 2018 to 2023, we doubled our turnover. Our next five-year strategy is to expand revenue from INR 2,000 crore to INR 5,000 crore and that too through organic growth. We are upscaling distribution pan India, setting up manufacturing plants, hiring right professionals to drive this vision and increasing our advertising and promotion spending. Once we reach the revenue milestone, we may get listed in the stock exchanges through an initial public offering,” said Singh.
The company has enlisted the expertise of numerous senior FMCG industry professionals, including Sunil Duggal, former CEO of Dabur, to steer its transition into a national player. It has established manufacturing facilities in Maharashtra, Bengaluru, and Nagpur, with plans underway to inaugurate a new plant in Guwahati next year. Following that, an additional unit in the North may be established, potentially through an exclusive contract manufacturing arrangement. The Guwahati plant is projected to require an investment of INR 200 crore.
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