Bira 91 has announced the momentous debut of its first Taproom at the prestigious DLF CyberHub in Gurugram. This exciting milestone represents the brand’s third successful launch in India.
Scheduled to open its doors to the eager public on July 28, 2023, the Taproom boasts an impressive lineup of 16 beers on tap, each expertly crafted to cater to diverse palates. Complementing the exquisite beer flavors is a delectable food menu curated by the renowned chef Vicky Ratnani, promising a delightful array of dishes to tantalize taste buds.
In addition, the Taproom will present an extensive array of specialty cocktails, thoughtfully curated by the esteemed sommelier Magandeep Singh, showcasing both classic concoctions and unique creations that promise to elevate the drinking experience. Moreover, the CyberHub Taproom will house the brand’s first-ever offline Bira 91 Merch Store, showcasing a delightful selection of the most-loved merchandise from the brand.
Speaking on the launch, Rahul Singh, senior vice President, Pubs at Bira 91, said, “Beer consumption in India thrives at multiple levels, with the out-of-home experience playing a pivotal role in nurturing the country’s growing beer culture. The increasing availability of diverse and premium beer options has not only democratised the industry but also shaped the evolving Indian palate.”
Spanning an expansive area of 3700 sq. ft, Bira 91’s latest Taproom at DLF CyberHub has the capacity to comfortably host over 120 guests. The interior design takes inspiration from the intricate brewing process of beers, with four distinct murals dedicated to the various stages of harvesting, milling, brewing, fermenting, and finally, the delightful act of sipping. These captivating murals add a touch of artistry to the space, enriching the overall experience for every visitor.