Bira 91 announced the launch of two unique beers, namely 022 Session Ale and 011 Gully Pilsner, and custom-made merchandise paying homage to Mumbai Indians and Delhi Capitals franchises. As the official partner of both teams, Bira 91 has crafted distinct beer flavors and merchandise that draw inspiration from the essence of Mumbai and New Delhi.
Significant landmarks of both cities are featured in the packaging design of the limited-edition beers.
The names of Bira 91’s 022 Session Ale and 011 Gully Pilsner are derived from the dial codes of Mumbai and Delhi, respectively.
Paying homage to the Mumbai Indians and the city itself, the 022 Session Ale from Bira 91 offers a smooth taste complemented by sweet hoppy flavors.
On the flip side, Bira 91’s 011 Gully Pilsner is brewed using pilsner malts and noble hops, which yields a refreshing floral hop finish that mirrors the spirited essence of Delhi Capitals.
In addition, Bira 91 introduced a personalized barware collection for both Mumbai Indians and Delhi Capitals, which is available for purchase at the Bira 91 Merch Store.
Bira 91’s 022 Session Ale and 011 Gully Pilsner will be available in 330ml bottles and 500ml cans exclusively in Mumbai and New Delhi, while the merchandise can only be bought from Bira 91’s official merch store.