Bikano, a leading company in the snack and packaged food manufacturing industry, has made an exciting foray into the international market by launching a range of frozen products. The company’s strategic move is driven by the goal of achieving a robust 40 percent year-on-year growth from its export business. By capitalizing on the opportunities presented in the global market, Bikano aims to surpass INR 200 crores in sales for the fiscal year 2023-2024.
Bikano has witnessed a consistent increase in demand for its products in the international market, attracting not only Indian consumers but also local residents. With this notable development, the fast-moving consumer goods (FMCG) giant anticipates a substantial growth of up to 25 percent in its international business. This expansion highlights Bikano’s successful penetration and growing popularity among global consumers.
Manish Aggarwal, Director, Bikano, Bikanervala Foods, said, “Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items.”
He added “Our marketing approach is straightforward – we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touchpoints and securing a significant portion of the international frozen market.”
Bikano is actively pursuing an ambitious strategy to penetrate multiple countries across the globe, which encompass the United States, Canada, Australia, New Zealand, and the Middle East. Their primary focus lies in introducing a wide selection of frozen products to these regions. Through this expansion, Bikano aims to cater to the diverse tastes and preferences of consumers worldwide.