On Friday, Bikanervala announced a strategic partnership with The Montana group from Punjab, aiming to enhance its presence in both domestic and international markets.

The company stated that this partnership signifies a significant step toward expansion and is geared towards engaging a wider audience.

“It is a privilege to work with the iconic brand of India and the entire team will put best possible effort to make this brand a global leader in years to come,” said Manoj Madhukar, CEO of The Montana Group.

Established in 1905 as a modest sweet shop in Bikaner, Rajasthan, Bikanervala has evolved over time, diversifying its offerings to encompass restaurants and snack enterprises.

Currently, Bikanervala operates 175 combined sweet shop and restaurant outlets across India and in various international markets, including the UAE, the US, Singapore, New Zealand, and Nepal, as per the company’s statement.

Suresh Kumar, CEO of Bikanervala, briefed the media on the company’s current operations and outlined plans for further expansion in both domestic and international markets.

In the domestic market, the emphasis will be on regions such as Punjab and Jammu and Kashmir in the Northern part, Tamil Nadu and Karnataka in the Southern part, and Maharashtra in the Western part of the country.

The company stated that in the international market, the primary focus will be on the United States, Canada, Australia, and the United Kingdom.