BigBasket, the Tata Group-owned online retailer, is expecting a 300 per cent increase in overall sales for Valentine’s week compared to the previous year, indicating a substantial boost in consumer spending and demand for Valentine’s Day-related products, it shared.
The e-grocer reported a significant uptick in sales across various categories, including teddy and heart soft toys, chocolates, makeup and fragrances, roses, and decor and gift sets compared to the previous year. Notably, sales of teddy and heart soft toys have witnessed a four-digit growth rate, highlighting a remarkable surge in demand for these particular items.
Likewise, there has been a remarkable surge in demand for roses, with sales experiencing a growth of 200 times compared to last year.
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According to BigBasket’s data, items in the home and decor category such as candle lights, heart LED lights, balloons, and danglers have experienced a substantial growth rate of over 1,500 per cent. This surge underscores the heightened demand for Valentine’s Day-themed home decor.
Furthermore, chocolates have witnessed a significant rise of 100 per cent in sales compared to the previous year’s figures for the week. The company also disclosed a twofold increase in sales of special Valentine chocolates.
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