Beyond Snack, the pioneering Indian brand known for its Kerala banana chips, is embarking on a mission to revolutionize the world of retail snacking with a captivating and innovative product makeover. The brand is thrilled to present its newest offerings in the banana chips collection: Banana Waves, which come in two irresistible flavors – Cheesy Jalapeno and Sriracha Delight. These delectable options perfectly blend crunch and flavor, promising a truly memorable snacking adventure.
With a commitment to infuse a youthful vigor into a beloved classic, Banana Waves stand apart from traditional banana chips. According to Manas Madhu, Co-Founder of Beyond Snack, “In our market research, we identified the need to modernize traditional banana chips to align with the preferences of today’s younger consumers. Our goal was to reimagine this classic into something vibrant, thrilling, and irresistibly contemporary.”
Jyoti Rajguru, Co-Founder stated, “The transition from traditional snacks to Banana Waves has been fueled by the desire to craft a unique snacking experience tailored for a younger audience.” Distinctly different from regular banana chips, Banana Waves boast an innovative wave-like structure, promising a crunchier bite and a flavor profile enriched with continental undertones.”
In the Cheesy Jalapeno variation, the lushness of cheese seamlessly merges with the exhilarating heat of jalapeno, creating a harmonious blend that complements the innovative wavy structure flawlessly. On the other hand, the Sriracha Delight option orchestrates a captivating ensemble of robust and spicy flavors that gracefully dance upon the palate, further heightened by its exceptional texture.
Beyond Snack’s dedication to innovation extends to its packaging as well. The vibrant depiction of a colossal Banana octopus generating waves symbolizes the thrill within each bag. Gautam Raghuraman, Co-Founder of Beyond Snack emphasized, “Banana Waves Chips are not merely snacks; they are an embodiment of joy and exhilaration. We aimed to challenge conventions and create a product that ignites excitement from the very first bite.”
Banana Waves are now available at retail outlets in prominent Indian cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a strong retail presence and nationwide online availability through renowned platforms like Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace this wave-inspired snacking revolution. Both new variants are affordably priced at INR 50 for a 65g pack.
Gautam added, “Our objective was to redefine banana chips while preserving the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavors offer a more engaging experience that we believe our customers will cherish.”
With this release, Beyond Snack anticipates initiating a snacking transformation that resonates not only within India but also beyond its borders. Similar to all of Beyond Snack’s offerings, Banana Waves uphold the values of being non-GMO, devoid of cholesterol, and free from trans fats. They are meticulously crafted using the finest bananas and premium ingredients, ensuring a top-notch snacking experience.