Yakult, the beverage brand, has expanded its presence into the cafe industry as a means of engaging with a broader audience.
Named the Yakult Gohonmaru Cafe & Gallery, this establishment is situated in Utsonomiya, Japan.
The cafe will provide a menu featuring ice cream, chiffon cakes, tiramisu, and various other items, all crafted using the distinctive Yakult drink.
Simultaneously, the two-story cafe will showcase a beauty salon that provides cosmetic products formulated with lactic acid bacteria.
In Japan and other Asian countries, Yakult drinks were traditionally delivered to households by ‘Yakult ladies.’ However, recognizing a perceived lack of communication channels for consumers to stay informed about Yakult, the brand decided to tackle this issue. In response, they established the cafe as a comprehensive wellness complex, aiming to provide potential new customers with opportunities to learn more about their products.