Rebel Foods, the online restaurant company known for its homegrown brand Behrouz Biryani, has enlisted Bollywood actor Saif Ali Khan as its brand ambassador. This partnership focuses on the launch of a new line called ‘Nawabi Handi Dum Biryani’, embodying the pinnacle of regal flavor. Through this collaboration, the biryani brand aims to provide its customers with an unparalleled premium royal biryani experience.
The collaboration between Behrouz Biryani and Khan for the launch of the ‘Nawabi Handi Dum Biryani’ range is more than just a partnership; it’s a co-creation, as stated in a press release by the company. This initiative embodies the brand’s commitment to offering an unmatched biryani experience by blending Behrouz Biryani’s renowned culinary heritage with Khan’s aristocratic persona, making him the perfect fit as Behrouz’s brand ambassador.
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Infusing a regal flair into the brand’s image, the collaboration between Behrouz Biryani and Khan was prominently showcased across social media platforms through an advertisement. In the grand unveiling of the ‘Nawabi Handi Dum Biryani’ range, Khan is portrayed driving a classic vintage car, accompanied by a majestic procession of royal guards and horses. This portrayal accentuates Saif’s royal persona, mirroring the opulent dining experience that the new biryani range promises to deliver with each bite. The cinematic display in the advertisement encapsulates Behrouz Biryani’s dedication to providing a truly royal dining experience.
Regarding the collaboration with Khan, Nishant Kedia, Chief Marketing Officer – India at Rebel Foods, commented, “This partnership goes beyond a typical brand ambassador alliance; it’s a fusion of values, heritage, and a dedication to offering the finest to our customers. The ‘Nawabi Handi Dum Biryani’ represents our pursuit of culinary excellence, our rich heritage, and our commitment to craftsmanship, much like the roles for which Saif is renowned, which resonate with depth and authenticity. We are deeply honored and excited about this association with Saif and eagerly anticipate sharing this royal indulgence with biryani enthusiasts everywhere.”
To this, Khan remarked, “Embarking on this journey with Behrouz Biryani to introduce the ‘Nawabi Handi Dum Biryani’ has been a delightful experience. It’s about blending the opulence of royal culinary traditions with the craftsmanship that Behrouz is celebrated for. This collaboration transcends merely serving a dish; it’s about rejuvenating a legacy and presenting it with a blend of modernity and elegance, ensuring each serving evokes the essence of a royal feast.”
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