Global footwear brand Bata has joined forces with the comprehensive customer lifecycle management (CLM) platform Easyrewardz to utilize the latter’s ‘Zence’ customer relationship management (CRM) solution stack for its loyalty programme, ‘BataClub.’
The collaboration enables the monitoring of customer visits, improvement of service experiences, and the promotion of loyalty through tailored offerings and delightful services. It also incorporates diverse features into Bata to amplify customer engagement, employing LPaaS to create personalized loyalty journeys and encouraging active participation via WhatsApp.
“Our CRM and loyalty solutions seamlessly manage the entire customer journey, from initial acquisition to continued engagement and retention offering an optimal shopping experience for Bata’s customers,” said Soumya Chatterjee, chief executive officer of Easyrewardz.
“With the Zence CRM stack, we’ve equipped Bata International with advanced capabilities, providing a unified view of each customer across multiple locations. This enables personalised and attentive service, ensuring that every interaction with the brand is tailored to meet the unique preferences and expectations of Bata’s diverse customer base,” she added.
Easyrewardz has additionally assisted in establishing a microsite for Bata. This microsite empowers customers by providing access to personalised dashboards, the capability to refer friends and family, and the opportunity to unlock rewards.
“Bata and Easyrewardz are thrilled with the introduction of the “BataClub” program. This initiative was designed keeping in mind the values on which Bata was founded over 130 years ago,” said Geoffroy Berthon, global customer experience director at Bata.
“As a global group, we believe in respecting different cultures, and thus we have a unique set of customers with diverse needs and expectations. We are delighted to have chosen Easyrewardz as our partner in this journey to improve Customer lifecycle management to delight and reward customers,” he added.
Bata Corporation, a manufacturer and retailer of footwear, apparel, and accessories, was established in 1894 by Tomas Bata. The company, headquartered in Switzerland, was incorporated in India as Bata India Ltd in 1931.
Today, the Bata Group has more than 32,000 employees, 21 production facilities, and over 5,300 stores in more than 70 countries across the globe. The company operates over 1,700 COCO (company-owned, company-operated) and franchise stores in India.
