Bata India is overhauling its strategy for sports shoes and activewear by reintroducing Exclusive Brand Outlets for its well-known brand ‘Power’. With its roots in Canada, Power enjoys global acclaim for its top-notch sportswear and footwear. This strategic initiative mirrors Bata India’s acknowledgment of the burgeoning athleisure trend and the increasing adoption of an active lifestyle among Indian consumers.
Gunjan Shah, Managing Director and Chief Executive Officer, Bata India said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world-class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. Our aim is to open 50+ Power EBOs by the end of 2025.”
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Pietro Schira, Chief Brand Officer, Bata Group said, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers an unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”
The recently unveiled Power outlets display a diverse array of cutting-edge products tailored to elevate performance and ensure comfort across a spectrum of fitness pursuits, including running, walking, and training. Of particular significance is the flagship running shoe, Power XO Rise+, which boasts state-of-the-art midsole technology providing a remarkable 25 percent increase in rebound and shock absorption through tunnel technology.
The Power Exclusive Brand Outlet guarantees an immersive retail journey, empowering customers to engage with the brand’s groundbreaking offerings firsthand. In a bid to enhance customer contentment, it seamlessly incorporates cutting-edge global technologies such as digital receipts, Lift and Learn, and Omni-channel deliveries.
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