Baskin Robbins, the American multinational ice cream and cake chain, has broadened its focus from solely offering ice creams as dessert choices to now providing all-day snacking options.
The brand’s latest offerings for the summer feature doublet bars and ice cream funwich. Additionally, they have introduced two new flavors to their range of bite-sized ice creams: caramel biscuit and hazelnut.
“We are thrilled to spearhead the transformation of how consumers savour ice cream, shifting the focus towards snacking and making it the ultimate choice for every occasion,” stated Mohit Khattar, CEO of Graviss Foods Pvt. Ltd., Baskin Robbins’ master franchisee in India and the South Asian region.
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The newly launched products can be found at all Baskin Robbins outlets, chosen e-commerce platforms, as well as in supermarkets and grocery stores.
Baskin Robbins made its entry into India in 1993 through a partnership with the Graviss Group. The first manufacturing facility outside of North America was established near Pune.
In the fiscal year (FY) 2024, Baskin Robbins achieved a 25% growth across various business-to-business (B2B) and business-to-consumer (B2C) channels.
The company presently runs more than 900 stores in 280 cities throughout India and the South Asian region. It is targeting the goal of launching 1,000 stores by the close of 2024.
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